An effective outreach and education strategy is integral for a successful campaign. Thoughtful outreach is especially important for marginalized communities, which solar education efforts have historically failed to reach.

Throughout the outreach strategy development, the core team should continually refer to its campaign goals and primary audience for guidance. Taking time to identify the intended audience and understand the audience’s values, interests, motivations, and preferred communication channels, as well as potential needs, expectations, and points of resistance, will enable the most effective outreach.

This section covers four steps for planning an effective Solarize outreach and education strategy: