Setting clear goals can help communities align their priorities and tailor Solarize campaigns to their specific needs. A community’s goals will affect key campaign processes, including securing funding for lower-income incentives and partnering with financial institutions, crafting the outreach strategy, and selecting the RFP evaluation criteria.
When possible, translating goals into specific, measurable, and attainable outcomes is highly recommended. This makes it easier to track and measure progress and inform improvements for future campaigns. Consider reviewing the outcomes of other campaign examples and the partners and funding they secured to guide your campaign’s aspirations. The following examples illustrate how a community’s economic, environmental, and equity priorities can be translated into actionable campaign goals.